New Feature: Predesigned emails branded for Realtors. Easy way for Realtors to market a new construction community to their buyers through email.
Agent Shield has a new feature called “Agent Branded Emails”. The purpose of the Agent Branded Emails feature is to make is very easy for Realtors to market a community to their whole database of buyers through email. This is something that can be used by both Realtors and onsite sales teams.
The design goals of this feature are:
- Design: Look good. Visually appealing.
- Usability: The feature has to be easy to use.
- Lead Generating: This is a lead generation and buyer cultivation tool for the Realtor. It needed to be branded for the Realtor.
The Agent Branded Emails are emails that are designed and created by the builder (usually their marketing team) and then personalized with the Realtor’s contact info. This feature enables the builder to control the quality, accuracy, etc of the message while making it very easy for the Realtor.
In the example above, the green arrow points to the area that is branded for the Realtor. The Realtor’s contact information is automatically inserted here. Realtors use this email as a lead generation tool because the email only contains the Realtor’s contact info.
How to use: Steps to access and use the feature.
The feature is in located in the community’s Agent Portal. Go to the community’s website and click on the “For Agents” button.
Log into the Agent Portal.
Click on the “Personalize Email” in the left menu and select an email. You can preview the email from here.
Choose how you want to use the email. Option 1 will send the email to your email account. Realtors can forward the email to their buyers. Option 2 is the raw HTML that can be copied into a mass email program like MailChimp, Constant Contact, Vertical Response, etc.
Comment below if you have any questions, feedback or thoughts.